Social marketing in public health conference
Monday 12th October 2009
10:00 AM - 4:00 PM
You are invited to a conference entitled Social marketing in public health: highway or cul-de-sac? on Monday, 12 October, at 28 Portland Place, London W1B 1DE from 10am to 4pm.
This conference is open to anyone who has an interest in social marketing or is already working in this field.
The Open University and The Royal Society of Public Health invite you to a debate about the role, achievements and future of social marketing for health. The conference will bring together key speakers from public health and social marketing.
Gerard Hastings, Director of the Institute for Social Marketing and author of Social Marketing: Why should the devil have all the best tunes? (2007) John Bromley, International Director of the Social Marketing Centre Richard Parish, Chief Executive of the Royal Society for Public Health Jane Wills, South Bank University and Chair, UK Health Promotion Academic Network Ray Lowry, University of Newcastle, an honorary NHS consultant in Public Health
Key areas for debate include:
Does social marketing represent the way forward in tackling intractable health behaviour or is it a costly diversion from delivering public health and health promotion priorities? Will it create consumer-focused health solutions, moving beyond outdated ‘global health paternalism’ to active citizen control? Or is it an attempt by government to identify a magic bullet solution, a new idea consuming scarce resources to the detriment of more coherent and holistic approaches? Or perhaps, moving beyond such dichotomies, it is best conceptualised as part of the complex toolkit that can be deployed to help achieve health improvement and reduce health inequalities?
There is no fee for attending this conference. To register for the conference please contact Sue Spurr on s.m.spurr@open.ac.uk telephone 01908 654 254.
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Created Tue 1 Sep 2009 by Andrea Jonker-Bryce | Email to a friend